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Sturdevant’s Auto
Parts is a
3rd generation auto parts
supplier with 40 plus locations in
South Dakota,
North Dakota, Minnesota and Iowa. With
increased competition from several
directions they wanted a way to keep a
competitive edge through their people.
The Reverse Engineering
Sales program was presented
and modified to fit their customer base.
Presented over a three month
period it resulted in the highest monthly
growth numbers for the company to
date.
Here are comments from some of
the 40 participants including the
management team.
http://www.Sturdevants.com
"I don’t give 10’s but
this is a 9.5 or better program. It
really got us thinking and looking at
how we sell."
Tim Sturdevant,
President
"Reverse
engineering and using the open ended
questions. It has changed my approach
already with better results in a shorter
period of time with new accounts. Over the
years I have been through many sales
training seminars and rating yours as a
ten, the next closest would only rate a
5!"
Steve
Gerber, Refinish Center
Sales
"I would definitely
recommend this training to others
based on the usefulness of the
material presented. The questioning
process and how to not sell the
product but the
results."
Jason Martin,
Sales
"That there are
different ideas or ways to get to know the
customer than what you were doing. This can
help others improve
themselves."
Alan Johnson,
Sales
"The handling of
objections and using open ended questions
to learn more about our customers. This
will help others evaluate what they are
doing now."
Barney
Bernards, Refinish Center
Sales
"Asking questions to
increase sales, the program made you
think and I would recommend
it."
Al Benz,
Sales
"The program
helped me to persuade customers to my way
of thinking by asking the right questions.
I would recommend the
program."
Larry Hosek,
Sales
"It showed my how to
listen to my customers and opened up
new ideas to
selling."
Randy
Johnson,
Sales
"I learned how to
ask questions in a different way. This is a
good program, at first many felt it was not
for them, but you changed that and change
our thinking."
Bob Calbalka, Sales,
Refinish Center
Sales
"Using what, why and
tell me to find out about customers.
Looking from the customer's point of
view. All aspects should help, but
changing your style away from selling
a box will be the best. I feel the
training was good and we don’t get it
very often."
Jim Adams, Warehouse
Sales
"Keep asking questions,
it will help me communicate better
and be a better salesperson. This
helped me learn to think
differently."
Greg DenOtter, Refinish
Center Sales
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