Overview: The 10 Laws of Persuasion  

 

Just like the physical world has laws, communications and persuasion also has laws that we either knowingly or unknowingly obey. The better one understands these proven concepts the more effectively one can apply them or counteract them.  

 

Each law is explained, examined and looked at from an application view. Once understood one can see how the rules have been applied many times to ones-self and how one has unknowingly applied them.  

 

Each law is then worked with to determine ways they can be applied in the work environment, sales arena and personal life. This segment is filled with lots of examples and discussion.  

 

Objective: To obtain a good understanding of the 10 Laws and their application. 

 

Results: Participants have a new understanding and tool to utilize in persuading others for compliance. This increased confidence, communications and performance.  

 

Dr. Kevin Hogan